PhD Candidate Selected to Participate in Pitch@Palace Global 2.0 in London

October 28, 2018

Abdulla Mohammed Alshimmari Keen to Attract More Investors to Transform Food Services Platform ‘Foodate’ into Global Business

PhD candidate Abdulla Mohammed Alshimmari has been chosen among the four finalists to participate in the Pitch@Palace Global 2.0 at St. James’s Palace in London this December.

Alshimmari was selected out of 14 entrepreneurs from the UAE, Bahrain and Saudi Arabia who pitched their project ideas in Abu Dhabi as part of Pitch@Palace GCC 1.0, a platform that seeks to amplify and accelerate the work of entrepreneurs. The winning entrepreneurs from the UAE and the Gulf region will be given an opportunity to present their ideas before an elite group of businessmen, investors, and high-level company executives, at the London event.

His Highness Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and International Cooperation, attended the final event of Pitch@Palace GCC 1.0 at Emirates Palace, Abu Dhabi, in the presence of the His Royal Highness Prince Andrew, Duke of York, and founder of the Pitch@Palace initiative that aims to encourage innovation. The Khalifa Fund for Enterprise Development (KFED), founding partner of Pitch@Palace UAE and GCC, announced the four winners.

With this year’s theme being ‘Technology serving humans’, Alshimmari, won for ‘Foodate’, an online-based smart system for food and beverage services. It provides high-end tech-savvy services through an e-Commerce gateway, which includes business tools like customized e-Commerce web/app, smart management tools and payment gateways.

Speaking about his experience, Alshimmari said: “Pitching at the Pitch@Palace GCC 1.0 was truly challenging, as the finalists were professionals and I believe all of us had great ideas and applications. However, the bootcamp made me aware of the specific criteria about pitching itself, while the trainers and their course proved beneficial.”

Having come this far, Alshimmari is firmly setting his sights on the final in London, where he will have to pitch in front of the global audience in London.

“The issue we are solving is a global issue, people are wasting around 50% of their food globally. We are providing a solution that reduces unused cooked food, reduce greenhouse gases associated with this unused cooked food and feed the needy. We will work more on how to work this solution suitably for different countries. Additionally, for the business side, we will be working on the value proposition and how to approach more investors in order to grow,” he explained.

Clarence Michael

News Writer

28 October 2018

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