Pilot Initiative by Department of Management Science & Engineering Transforms Traditional Classroom into a Dynamic Startup Environment
The Khalifa University Department of Management Science & Engineering organized a six-week entrepreneurship workshop, a pilot simulation-based learning initiative led by Dr. Malik Mansoor Ali Khalfan, Associate Professor, Management Science and Engineering to offer tips on creating successful business ventures.
Integrating a business simulation into the curriculum, this project transformed the traditional classroom into a dynamic startup environment, challenging students to step into the role of CEO. Moving beyond static lectures, students navigated the complexities of running a business, such as managing cash flow, analysing market demand, and setting pricing strategies, all within a risk-free virtual setting. The focus was on learning by doing, allowing aspiring entrepreneurs to experience the consequences of their decisions first-hand.
The impact was immediate and measurable. Post-workshop data revealed a 47% increase in students’ confidence regarding foundational business concepts, while self-assessed proficiency in marketing effectiveness doubled. Notably, 100% of participants rated the simulation as more effective than traditional lecture-based learning, for providing practical, hands-on experience.
Students felt the simulation program provided real life experience and scenarios, presenting information in a creative and engaging manner. This allowed them to not only learn concepts in business, but also actively make decisions and learn from trial and error.
Dr. Mecit Can Emre Simsekler, Acting Chair, Management Science and Engineering, said: “This pilot underscores the immense value of simulation-based learning in modern education, offering students not just theoretical knowledge but the resilience and strategic agility required for businesses to succeed in the real world. This initiative reflects the department’s commitment to empowering students through experiential learning. By bridging theory and practice, we are equipping our students with the confidence, skills, and mindset needed to thrive in real-world business environments.”
